USER ACQUISITION

Welcome to ABI Studio

ABI Game Studio is a global mobile game company founded in Vietnam in 2015. With more than 230 talents, we specialize in Casual and Hyper-Casual games, having developed and published over 1000 titles that reach millions of players worldwide. Recognized among the Top 3 publishers globally by downloads according to Sensor Tower, ABI is also a strategic partner of Meta, Google, and TikTok.
We believe great games are created by passionate people. That’s why we foster a young, innovative, and empowering work environment where talent is valued, ideas are encouraged, and growth is rewarded with industry-leading compensation and benefits.

We’re looking for

User Acquisition

Location: Hanoi

• 1-3 years of experience in User Acquisition/Performance Marketing within the mobile game industry.
• Proven experience running and scaling UA campaigns globally with significant budgets.
• Strong understanding of mobile game metrics (CPI, LTV, ROAS, retention, ARPDAU) and attribution logic.
• Highly data-driven, analytical, yet creative and result-oriented mindset.
• Strong ownership, able to work independently while collaborating effectively within a team.
• Growth mindset with the ability to continuously learn and adapt in a fast-paced environment.
• Experience working with MMPs (AppsFlyer, Adjust, etc.) and BI tools is a plus.
• Prior experience in casual / hyper-casual / idle games is an advantage..
• Comfortable using English in daily communication with partners and internal teams

What you will be doing

• Plan, execute, and scale UA campaigns across 100+ markets and major channels (Facebook, Google, Unity Ads, Axon, ironSource, TikTok).
• Own campaign performance, driving ROI, ROAS, CPI, LTV, and long-term scalability.
• Optimize bidding, budget allocation, and scaling strategies based on game lifecycle and performance data.
• Conduct and analyze A/B tests on creatives, audiences, and campaign structures to improve results.
• Collaborate with Creative, Product, Monetization, and Data teams to align UA with business goals.
• Monitor performance, identify trends and risks, and propose data-driven optimizations.
• Manage relationships with ad networks and leverage new features to enhance performance.
• Share insights and support mentoring junior UA team members.
• Stay updated on market trends, platform changes, and UA best practices.

Benefits

• Attractive salary package + Performance bonus monthly (Upto 50M)
• Salary review twice a year.
• Tet bonus up to 03 months’ salary + Holiday bonuses.
• 100% salary during the probation period.
• Lunch allowance (1M/month), daily tea break.
• 7.5 working hours per day; 5 days per week.
• 13 annual leave days per year.
• Periodic health check; health insurance package.
• 02 company trips per year, teambuilding activities,…
• Level benefits: training fund, gym membership.